Design District, Greenwich Peninsula: A Curated Chorus of Creativity
Fiona Mckay
Attendees gather for the tour of the Design District Masterplan. Photo by Hannah Corlett
To mark the start of the second half of 2025, the AIA UK enjoyed an insightful visit to the Design District on Greenwich Peninsula, East London. Held on 3 July, the tour was led by Hannah Corlett—founder of HNNA and master planner of the district alongside Alex Howard of the Design District management team.
Situated within the larger Greenwich Peninsula Masterplan, the Design District represents a bold experiment in curated urbanism. Developed by Knight Dragon and built by Ardmore, the project brings together 16 distinct buildings designed by eight architectural practices each tasked with creating a pair of structures described by Corlett as "brother and sister buildings" or "cousins." The aim: to foster a dynamic community of artists and creatives, with spaces that support both individual work and collective exchange.
Organised as a series of four courtyards and bisected by a central boulevard aligned with the Millennium Dome, the masterplan places emphasis on permeability, informal public space, and architectural diversity. Each architect was given two plots of similar size and brief but was asked to design without knowing the direction others were taking. The result is a strikingly diverse composition that feels, like the work of many hands over decades achieved all at once.
The tour, accompanied by Alex Howard, offered exclusive access to several buildings, showcasing the breadth of internal spatial strategies and design responses across the development. From material palettes to spatial typologies, the variation among the buildings reflects the richness of their authors’ approaches.
This ambitious and well-orchestrated masterplan reveals how coordinated architectural diversity, paired with thoughtful public realm integration, can yield a vibrant, coherent new piece of city where community and creativity are given the space to thrive.
Written by Gregory Fonseca, AIA
